なぜスタバは居心地がいいのか?

2022年8月27日土曜日。日本橋三越前駅にあるスタバにきた。私は最寄りが浅草橋駅であり、本当は浅草橋駅近辺のコメダ珈琲に行こうと思っていた。しかし、土曜日の昼ということもあり、店内は大変な混雑で断念した。そこで、ちょうどオーダーメイドスーツを取るために三越駅前に行く予定のあった私は、このスタバに流れ着いたのだ。目的は、土日の計画立てと読書、ブログ投稿だ。その目的を果たしている間、とても居心地が良く、集中力も持続し気分までもが良かったため、原因を分析し明日以降のカフェ探しに役立てたいと思う。

ほかのカフェと比較したこのカフェの良さをざっと考える。

1良い景観 2店内の空気 3客層 4机と椅子

こんなところか。

直感ではあるが、1良い景観と2店内の空気 が私にとってはいいものであったと思う。窓際の席からは天気のいい景色を見ることができ、心が洗われた。そして店内の空気は非常に良好で過ごしやすいものであった。

これからは外の景色を見ることができ、かつ店内の空気がいいカフェを積極的に探そうと思う。

それにしても、なぜこんなに空気がいいのだろうか?空気清浄機か?もしこの空間を自宅で再現できるのだとしたら、空気清浄機を買いたい気持ちになってしまう。

ちなみに席数は30席ほどで、回転率は1hに1回くらい。客単価は500くらいか。土曜日は8時から22時まで14時間営業のため、常に満席だとしたら

土曜日売上 = 30 * 500 * 14 = 21万円

費用は店員さんは3人分時給1500円と、原価率2割、その他固定費が月50万円の日割2万円ほどと仮定すると、

1500 * 3 * 14 + 210000 * 0.2 + 20000 = 12.5万円

こんな感じなのだろうか。

数字は適当に入れたため合っているかわからないが、好きな雰囲気の店舗の収支がプラスで安心した。

以上

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